SFERRA Branding and Web

Led the creative direction for Sferra’s brand development, shaping a minimal yet surreal visual identity grounded in clarity, restraint, and modern digital aesthetics. Designed and directed the full web experience, establishing a cohesive design system that extended across typography, layout, motion, and visual storytelling. Developed an outreach framework aligned with the brand’s positioning, ensuring that messaging, visual presentation, and digital touchpoints operated as a unified system. Oversaw execution across design and content, maintaining consistency while allowing room for experimentation and evolution.