SFERRA Branding and Web Devolpment

Led the creative direction for Sferra’s brand development, shaping a minimal and surreal visual identity grounded in clarity, restraint, and modern digital aesthetics. Designed and directed the full web experience, establishing a cohesive design system that extended across typography, layout, motion, and visual storytelling. Developed a framework aligning the brand’s positioning, ensuring that messaging, visual presentation, and digital touchpoints operate as a unified system. Oversaw execution across design and content, maintaining consistency while allowing room for experimentation and evolution.